photo: Joachim Baan / Another Company
photo: Joachim Baan / Another Company
photo: Joachim Baan / Another Company
photo: Joachim Baan / Another Company
photo: Joachim Baan / Another Company
photo: Joachim Baan / Another Company
photo: Joachim Baan / Another Company
Antique display cases and vintage workman’s tools set the stage for the new Red Wing Shoes store in the historic “9 Streets” district of Amsterdam. A collaboration between a group of exceptional designers, this store’s design pays homage to the rich history of the original brand that was launched by Charles Beckman in 1905. Everything between these walls is a reflection of Beckman’s belief in America’s great promise - If one worked hard enough, one could achieve anything. A belief so strong, it created an American icon in footwear.
design: Joachim Baan, Kenneth Jaworski and Roeland Interieurbouw